UK: website help corporates to give big

Next Christmas corporates in the Uk could replace traditional client gifts with charity “vouchers” which can be redeemed and given to chosen charities. It is the hope, and the latest hallenge, of The Big Give: a website set up by a millionaire venture philanthropist to put major donors in touch with charitable projects

The Big Give website was launched last year by business mogul Alec Reed, founder of Reed recruitment agency, with £1m of his own money. The site is aimed at making it easier for major donors to “quickly and discreetly” search and find charitable projects to support, after Reed said he was “astonished” by how difficult it was to find information on worthy charities to invest in. The Big Give also hopes to later roll out the voucher scheme to the public.