UK: How Second Life and You Tube can help the non profit sector
It is the major topic discussed at the Charity Communications Conference that opens today in London
Do you know your Bebo from your Blogger? Is your charity making the most of cutting-edge web tools to reach new audiences? Are you reaching out effectively to the ever elusive youth generation?
In a word: do you consider social networking, and its many instruments such as You Tube and Second Life, youseful for the non profit sector? These are the main topics on discussion at the Charity Communications Conference, organized by Ngomedia, that opens today in London.
According to the Guardian, “many charities in the UK are today collecting money by clicks”. Save The Children used Second Life to raise money under Christmas, supporters of Greenpeace blog on boats and at events like Glastonbury and many non profit organizations, such as Oxfam and Amnesty, have video showing their campaigns and work on You Tube.
On this respect, the Control Arms campaign is a success story: using a number of gritty YouTube videos showing how weapons are ending up on the streets, managed to put pressure on 153 governments who voted at the United Nations in October 2006 to start work on developing an arms trade treaty.
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