UK – Beatbullying: an anti-bullying channel on YouTube

UK charity Beatbullying has collaborated with YouTube to create a new anti bullying resource on the website. The resource aims to be a one stop shop for young people and anti-bullying campaigners, providing them with a meeting point to share ideas and publish videos.
The online resource, entitled The Beatbullying YouTube Channel, features messages posted by several celebrities – including singers Leona Lewis and Dannii Minogue and football manager Arsene Wenger ? in support of the charity.
Beatbullying is asking YouTube users to upload their own anti bullying videos and messages onto the channel giving their contribution to create the world?s biggest anti bullying drive.

Emma-Jane Cross, Chief Executive of Beatbullying said: "The Beatbullying YouTube Channel will revolutionise how young people access information on how to avoid being bullied and importantly on how to avoid being a bully.

"It is frighteningly easy for a young person who would never consider being a bully in real life, to do something online which they think is funny or humorous but in fact is a terrible act of bullying.
"It is crucial that young people have access to this useful advice from credible celebrity role models, in an online environment where some of them are at risk of being bullied or becoming the bully."

Patrick Walker, YouTube's director of video partnerships for Europe, said: "Beatbullying plays a vital role in helping young people across the country combat bullying. We're very pleased to help them make the most of the internet in their campaigning and hope the YouTube channel is a real help to young people, families and teachers."

www.youtube.com/beatbullying
www.beatbullying.org