SPAIN: Advertising disseminating solidarity-driven campaigns in the net

Internet has become an essential tool for the dissemination of solidarity-driven campaigns. A banner can make us closer or simply aware of the existence of such campaigns. Examples of NGOs that are using this tool are Amnesty International, Intermón Oxfam, Human Rights Watch, etc. In this way, virtual volunteers may broaden the impact of a campaign. Banners do not generally publicise the overall work of an organisation but a specific campaign.

The most frequent topic of these campaigns is the defence of human rights, particularly of freedom of speech. But there are others: the war in the Congo, racism, the death of the journalist José Couto, the death penalty, violence against women, etc.

Amnesty International is using a banner as a way to make known a campaign called ?Irrepressible?, whose aim is to nullify unjustified censorship by publishing censored materials directly from its database to a website. ?Make poverty history? is another campaign being disseminated through a banner, a tool which a similar Spanish campaign, ?Poverty Zero?, also has adopted.

Intermón Oxfam uses banners for two specific campaigns: ?Weapons under control? and ?Fair trade?.