Renew: Innovating London
A new invention has landed on London's streets: an eco friendly news and paper bin
What do free newspapers, litter and live news have in common? Apparently nothing but innovation tends to do just that, find new connections between needs and coming up with unthought of solutions. Renew is the latest in a slew of technological innovations that promise to make our lives better, in this case for Londoners.
Renew is the name given to the modern day waste-paper basket, a huge rubbish bin that not only recycles newspapers (especially the free kind that blanket the city after rush hour) but also provides city dwellers with the latest news, from weather reports to latest stock market results.
Launched at the end of last month, some 200 displays have been placed on the side of specially-designed “communication pods” within the Square Mile. The company was offered a 21-year tender by the City of London to reduce the number of free newspapers being left in the streets, and as well as offering a recycling solution, the screens have provided a digital alternative — showing content covering a range of areas, including news, sports, arts, fashion and travel updates.
The devices are bomb-proof, while the low-energy screens automatically alter their brightness in reaction to the light levels of the environment. Analysis by Renew suggests that each screen already reaches between 10,000 and 30,000 people each day, and the collective audience is set to grow to 3 million by the time of the 2012 London Olympics.
Find out more: http://renewsolution.com
Cosa fa VITA?
Da 30 anni VITA è la testata di riferimento dell’innovazione sociale, dell’attivismo civico e del Terzo settore. Siamo un’impresa sociale senza scopo di lucro: raccontiamo storie, promuoviamo campagne, interpelliamo le imprese, la politica e le istituzioni per promuovere i valori dell’interesse generale e del bene comune. Se riusciamo a farlo è grazie a chi decide di sostenerci.