Everyclick adds a new giving facility

Everyclick, the online search engine that donates 50 per cent of its revenues to charity, is adding a function to its website that will allow charities to run online appeals and allow supporters to set up individual fundraising pages.

The new capacity, which is a potential rival to Justgiving, will particularly benefit small charities, which receive only 41 per cent of donations through their own websites, on average.

“This will provide a range of fundraising facilities on a single platform that smaller charities couldn’t otherwise access or afford,” said Polly Gowers, founder of Everyclick. “People can fundraise for anyone they want in any way they want.”

The main site has more than 122,000 registered users and has raised nearly £500,000 for UK charities since its launch in 2005.

Gowers said the new development was far more efficient: “More money can go to more charities faster.”

Source: www.thirdsector.co.uk