Are you looking to influence policy, change public opinion or send a social message out through the media, but don’t know where to start?
If so, then look no further. This toolkit will guide you through the steps that lead to successful campaigning, give you practical advice and suggestions, illustrate the theory with real life campaigning stories and provide you with all the links you need to explore the world of the social campaigner.
Lets start with the basics.
A campaign is a systematic plan of action designed to achieve a particular purpose. So before you start, make sure you know what your goal is: it may be useful to think about short term and long term goals, and what activities you will need to carry out to achieve them.
Think about what you are campaigning for. But even more important: think about what you are campaigning against. Know your enemy, find his weak spot and figure out what your winning argument will be.
