Be the next leader
Action Aid Italy's latest campaign is all about You! Are you ready to be a leader?
di Staff
“New leaders are needed to fight hunger – the choice is yours. Will you be as small as an ant or become a force of nature?”. Action Aid Italy’s latest campaign, Be the Next Leader, aims to raise awareness of the issues tackled by the international NGO, namely poverty and injustice in the developing world, to a younger public.
The campaign, designed by an Italian cooperative called Focus Coop, calls on supporters to play a game in which the first move is watching a short video clip. To keep on playing you have to invite at least one person to sign up to the game and each move allows you to watch a bit more of the video. At the end of each step you will be asked a question and your answer will determine whether you can carry on in the game and become a “force of nature” or whether you will carry on being “as small as an ant”.
The website is filled with tips on how to make more ethical choices in your everyday life, choices that make a difference to people living in developing countries and on the environment. Even our environmental impact has an affect on poorer people elsewhere. If you don’t believe me check out the website yourself!
