Non profit
Coolio “the polar bear” campaigns to save water
Coolio and Terry Christian star in students' water-saving film
Shot by student film-makers for the Environment Agency’s short film competition Tomorrow’s World, this video combines voiceovers by Coolio and Terry Christian with CGI and a Daft Punk soundtrack to raise awareness on water conservation.
Coolio stars as a water wasting polar bear whose daily routine includes turning on an awful lot of taps and eating “salmon flakes”, as well as break dancing rather well.
His flatmate, a bi-polar (hint hint) penguin tells him what’s what by correcting his habits and lecturing him on the need to be kind to our planet and its resources. To which Coolio-the-polar-bear responds by apologising and putting on a rather cool pair of sunglasses.
The video ends with Coolio’s voice saying:
“Climate change is an inescapable fact. Floods, droughts and extreme weather patterns are the results. Tomorrow’s world. What are you going to do today?”
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