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Taking action together Amnesty UK launches online community ProtecttheHuman.com
“We share videos, pictures and links to inspire action for human rights” that’s the motto of the new community website of Amnesty International UK
di Staff
Amnesty UK has launched a community website for its Protect the Human campaign as part of a strategy to develop its online communications.
Beijing 2008, death penalty, homophobia and much more, these are just a short list of themes that you can find on ProtecttheHuman.com. looking at videos writing opinion and sharing experiences.
ProtecttheHuman.com has been set up to promote information about human rights and encourage people to take action.
Users can view Amnesty‘s current campaigns and get more involved in its work through embedding YouTube videos in the site and create discussion groups for specific areas of interest.
Next year Amnesty will develop tools such as widgets, blogs, galleries and events calendars.
Charlotte Hillenbrand, account director which worked on the site, said: “We want to show that social media can bring a lightness of touch to raising awareness of an important subject such as human rights. ProtecttheHuman.com opens up a channel of communication between Amnesty and its supporters like never before.”
